FIND YOUR KREW

Itโ€™s been said that you become the average of the five people you spend the most time with.

Seth Godin once remarked, โ€œOne of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people. We are drawn to leaders and to their ideas, and we canโ€™t resist the rush of belonging and the thrill of the new.โ€

Those words have never been more relevant. In recent years, weโ€™ve all experienced the reality of isolation and the deep longing for connection. The pandemic tested our bonds, our habits, and our routines. There was a time when the future of gyms was uncertain. Peloton stock surged, home fitness equipment was selling out, and virtual workout platforms like Beachbody became the norm. People adapted, setting up home gyms and joining online communities, while Zoom became the go-to tool for staying in touch.

But as time passed, something became clear: while technology has its place, nothing can replace the human connection found in our communitiesโ€”our krew.

Today, people have returned to gyms, small fitness studios, and other in-person gatherings, eager to connect with those who share their goals and passions. The gym is more than just a place to exercise; itโ€™s a community, a support system, and a source of motivation.

Thereโ€™s a unique energy when youโ€™re there in person. The buzz, the sounds, the encouragement from your friends when you think you canโ€™t run faster or push out another repโ€”but then you do. The world may feel chaotic, but inside those gym walls, you find stability, camaraderie, and strength through your krew. Early morning workouts donโ€™t feel as daunting when youโ€™re surrounded by people who have your back.

The past few years have shown us that while we can adapt, we crave that human connection. Thereโ€™s something incredibly special about a group of people who suffer and sweat together, who push each other to be better.

Krews of all kinds are important because:

– **Life will have its difficult times.** You will fail. You will make mistakes. When that happens, youโ€™ll want the support of your krew.

– **There will be things that you donโ€™t want to do (but you need to do).** In those moments, youโ€™re going to need people who believe in you more than you believe in yourself.

– **There are people who care about what you have to say.** You need to find them.

So go find your krew.

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